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Visa valuation exercise: market cap, EV and multiples vs competitors

Payment network. We rebuild its market value from the price, split it into its parts, and compare its multiples with those of its largest competitors.

Verified figures, not advice. Every number on this page comes from the company's own filings or from exchange prices, and the source is linked. Every calculation is shown, so you can repeat it. What we do not do is tell you what a share should be worth or whether to buy it: that depends on your goals and on forecasts, and no multiple can settle it. This is a snapshot: prices of 12 Oct 2026, company results up to mid 2026. Found a mistake? Tell us and we correct it.

Step 1. Market capitalisation

StepNumberWhere it comes from
Share price (nominal value)
$389.27
Close of 12 Oct 2026
Shares outstanding
1.87 bn
Latest report or filing, as of 2026-07-21
Market capitalisation
$726.8bn
Price x shares

Market capitalisation is the value the stock market puts on all the shares together. It is the nominal share price multiplied by the number of shares.

Step 2. How the value is composed

Building blockAmountMeaning
Market capitalisation
$726.8bn
What the market asks for all the shares
+ Debt
$23.9bn
Borrowings, leases for premises excluded
- Cash
$12.4bn
Cash and equivalents
- Short-term investments
$1.4bn
Marketable securities due within a year
+ Minority interests
$0.0bn
Part of subsidiaries owned by others
Enterprise value (EV)
$736.9bn
The price of the whole business, as a buyer would see it

Of the $726.8bn market value, accounting book equity is $35.2bn. The remaining $691.6bn is what investors pay above the books: brands, software, customer relationships and expected growth that the balance sheet does not record. Price to book is 20.7x.

Step 3. Fundamentals, last twelve months

Last twelve monthsAmountMargin or note
Revenue
$44.5bn
Up to 2026-06-30
Operating income
$27.0bn
61% of revenue
EBITDA
$28.3bn
64% of revenue
Net income (GAAP)
$22.6bn
51% of revenue
Free cash flow
$21.0bn
Operating cash flow minus capital spending

Step 4. Multiples against the largest competitors

MultipleVisaMAPYPLPeer meanPeer medianvs median
P/E (price / net income)
32.2x
32.1x
9.8x
20.9x
20.9x
+54%
EV / sales
16.6x
15.2x
1.5x
8.3x
8.3x
+98%
EV / EBITDA
26.0x
24.7x
7.3x
16.0x
16.0x
+63%
EV / operating income
27.3x
26.1x
8.4x
17.3x
17.3x
+58%
P / free cash flow
34.6x
32.6x
7.3x
20.0x
20.0x
+73%

Context: Visa earns an EBITDA margin of 64%. The peers earn 62%, 20% (median 41%). A company that keeps more of each dollar of sales often trades at a higher multiple.

Mastercard is the only direct twin. PayPal is a wallet and processor with different economics.

What the comparison shows

  • EV / EBITDA: 26.0x against a peer median of 16.0x (mean 16.0x). Difference to the median: +63%.
  • EV / sales: 16.6x against a peer median of 8.3x (mean 8.3x). Difference: +98%.
  • P/E: 32.2x against a peer median of 20.9x. Difference: +54%.

These are descriptions of today's prices, not forecasts. "n.m." means not meaningful, for example negative profit.

Where the comparison is distorted

  • The fiscal year ends in September and the annual report is not out yet, so the last twelve months run to 30 June 2026. Net income is after $2.2bn of litigation costs. The share count converts the other share classes into class A equivalents.
  • PayPal is not a bank but handles customer funds, so enterprise value is less clear.

Sources

Prices of 12 Oct 2026 from exchange historical data. Share counts, debt, cash and results from each company's filings, read on 13 and 14 October 2026. Foreign companies are converted at one stated rate.

Visa Inc. (V)
  • sec.gov (shares_outstanding)
  • sec.gov (FY2025 revenue, operating income, D&A, pre-tax income, net i)
  • data.sec.gov (XBRL facts cross-check)
Mastercard Incorporated (MA)
  • sec.gov (shares_outstanding)
  • sec.gov (FY2025 income statement, cash flow, equity, non-GAAP reconci)
  • data.sec.gov (XBRL facts cross-check)
PayPal Holdings, Inc. (PYPL)
  • sec.gov (shares_outstanding)
  • sec.gov (FY2025 revenue/operating income/net income/eps/other income/)
  • data.sec.gov (FY2025 D&A, OCF, capex, strategic investment gains, dividend)

Questions people ask

Does a higher multiple than competitors mean the share is overvalued?

No. It means investors pay more per dollar of sales or profit. The reason can be faster growth, higher margins or lower risk, or it can be excess optimism. A multiple gap is a question to investigate, not an answer.

Why use enterprise value and not only market cap?

Market cap prices the shares only. Enterprise value adds debt and subtracts cash, so it compares the whole business regardless of how it is financed.

Why show both the mean and the median of competitors?

The mean is pulled up by one extreme value. The median is the middle value and resists outliers. When they differ a lot, trust the median more.

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